Cookie Policy

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**What are cookies?**

This Cookie Policy explains what cookies are, how we use them, what types of cookies we use, what information we collect using cookies, how we use this information, and how you can manage your cookie settings.

Cookies are small text files used to store small amounts of information. These files are stored on your device when the website loads in your browser. Cookies help us ensure that the website functions properly, becomes more secure, provides a better user experience, and allows us to understand how the website performs as well as analyze what works and where improvements are needed.

**How do we use cookies?**

Like most online services, our website uses first-party and third-party cookies for multiple purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable information.

The third-party cookies used on our website mainly serve to understand how the website performs, how you interact with it, how we keep our services secure, provide you with relevant advertisements, and overall provide a better and enhanced user experience, as well as help facilitate faster future interactions with our website.

**Types of cookies we use**

**Managing cookies**

1. The fact of data processing, the scope of processed data: Unique identifier, dates, times.

2. The scope of data subjects: All visitors to the website.

3. The purpose of data processing: Identification of users and tracking of visitors.

4. The duration of data processing, the deadline for data deletion:

5. The identity of possible data controllers authorized to access the data: The data controller does not process personal data using cookies.

6. Description of the rights of data subjects concerning data processing: Data subjects have the option to delete cookies in the browser’s Tools/Settings menu, typically under the Privacy settings.

7. The legal basis for data processing: Consent from the data subject is not required if the sole purpose of using cookies is to transmit a communication over an electronic communications network or if it is absolutely necessary for the provider to provide an information society service requested by the subscriber or user.

**Using Google Ads (AdWords) conversion tracking**

1. The data controller uses an online advertising program called “Google Ads (AdWords)” and utilizes the Google conversion tracking service within this framework. Google conversion tracking is an analytical service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).

2. When a user reaches a webpage via a Google ad, a cookie necessary for conversion tracking is placed on their computer. These cookies have a limited validity and do not contain any personal data, so the user cannot be identified through them.

3. When the user browses certain pages of the website, and the cookie has not yet expired, Google and the data controller can see that the user clicked on the ad.

4. Each Google Ads (AdWords) client receives a different cookie, so they cannot be tracked across the Ads (AdWords) clients’ websites.

5. The information obtained through the conversion tracking cookies is used to create conversion statistics for clients who choose Ads (AdWords) conversion tracking. Clients can thus learn about the number of users who clicked on their ad and were directed to the page with the conversion tracking tag. However, they do not gain access to information that would allow them to identify any user.

6. If you do not want to participate in conversion tracking, you can refuse by disabling the ability to install cookies in your browser. After that, you will not be included in the conversion tracking statistics.

7. More information and Google’s privacy statement can be found at the following page: www.google.de/policies/privacy/

**Using Google Analytics**

1. This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies,” text files that are stored on your computer to help analyze how users use the website.

2. The information generated by cookies regarding your use of the website is usually transmitted to and stored on a server in the USA by Google. By activating IP anonymization on the website, Google will truncate your IP address within the member states of the European Union or in other states that are party to the Agreement on the European Economic Area.

3. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the website operator to evaluate how you use the website, to compile reports on website activity, and to provide additional services related to website and internet usage.

4. Within the framework of Google Analytics, your browser’s IP address will not be merged with other data held by Google. Users can prevent cookies from being stored by adjusting their browser settings; however, this may mean that not all features of this website will be fully usable. You can also prevent Google from collecting and processing the data generated by cookies related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en

**Managing cookie preferences**

**Cookie settings**
You can change your cookie preferences at any time by clicking the button above. This allows you to view the cookie consent banner again and change your preferences or immediately withdraw your consent.
In addition, different browsers offer different methods to block and delete cookies used by websites. You can change your browser settings to block/delete cookies. Below are links to the support documents for managing and deleting cookies for major web browsers:

– Chrome: Google Chrome Support
– Safari: Apple Support
– Firefox: Mozilla Support
– Internet Explorer: Microsoft Support

If you are using any other browser, please visit the official support documents for your browser.